Jess | Tech & Design Expert

As our tech and creative design specialist, Jess brings 20 years of retail operations and merchandising management experience to It's Modern Business. After hitting the "paper ceiling" in her corporate career, she realized there had to be a more flexible path forward—one that valued expertise over credentials.

Jess is the wizard behind our seamless systems, mastering everything from Kajabi and WordPress to ActiveCampaign automations. Her unique strength lies in balancing logical frameworks with the human elements of business, ensuring our Success Kits aren't just technically sound but genuinely useful.

"I started It's Modern Business because I believe technical expertise shouldn't be a barrier to entrepreneurship," Jess shares. "After two decades in retail management, I saw how many talented people were locked out of opportunities simply because they lacked the technical know-how to bring their ideas online. Now I get to create the simplified systems I wish I'd had when starting out."

When she's not perfecting our templates, you'll find Jess crafting handmade jewelry, curled up with her cats watching documentaries, or testing new tech solutions to make our clients' lives easier.

Jen | Creative Director & Project Strategist

With an eye for design and a gift for organization, Jen leads our creative direction and project management as our Canva and Asana expert. Her previous career as an elementary school Speech-Language Pathologist gave her invaluable skills in breaking down complex concepts into approachable steps—a cornerstone of our business philosophy.

As someone who is neurodivergent, Jen brings a refreshing perspective to It's Modern Business. "Working from home transformed my ability to thrive professionally while honoring my mental health," she explains. "When we created this business, I wanted to help others find that same balance—creating success without sacrificing wellbeing."

What makes Jen's contribution so special is her fresh perspective as someone who wasn't originally from the business world. "I understand the overwhelm of starting from scratch because I lived it," she says. "Many of our clients are just like I was—smart, capable people who need clear guidance without the jargon." This insight shapes her approach to our Success Kits, ensuring they're accessible to absolute beginners.

Between projects, Jen can be found immersed in romance novels, solving puzzles, or spending quality time with her cats—embodying the flexible lifestyle our business champions.

Jacquelyn | Systems & Strategy Expert

As our systems architect and strategy specialist, Jacquelyn brings precision and vision to It's Modern Business. After years in pharmacy, she leveraged her organizational talents to build a thriving virtual assistant career, becoming highly sought-after for her systematic approach to business growth.

"I started this business because I wanted to be a stay-at-home pet parent while still using my professional skills," Jacquelyn shares. "What began as a personal quest for flexibility evolved into a mission to help others create businesses that support their ideal lifestyles rather than consuming them."

Her dedication to continuous learning keeps our offerings cutting-edge—when she's not developing new Success Kits, you'll find her expanding her business knowledge through books and industry resources. This commitment to growth ensures our templates and systems stay relevant in the ever-changing digital landscape.

Jacquelyn balances her strategic thinking with a nurturing spirit, spending her free time caring for her rescue animals alongside her partner—living proof that with the right systems, you can build both a thriving business and a fulfilling personal life.

Together, we combine our complementary expertise in systems, templates, and creative assets to create comprehensive Success Kits that make launching and growing a profitable online business accessible to everyone.

As sisters who've built flexible careers on our own terms, we're passionate about helping you do the same—without the overwhelm, expense, or complexity that too often holds great ideas back.